The Sophie Fund organizes an annual “Cupcake Button Campaign” each fall to support local mental health organizations. College students fan out across campus and the wider community soliciting donations and awarding generous souls with buttons depicting a colorful cupcake. The campaign is a run-up to the annual Ithaca Cupcake Baking Contest, held in the Commons in mid-October.
“Cupcake a Cornellian”
Students from Cornell University outdid themselves this year: they collected some 300 donations totaling $1,367.50, smashing last year’s record of $829.50 that went to the Suicide Prevention and Crisis Service.
The 2018 goal was to raise monies for the Mental Health Association in Tompkins County, a nonprofit advocacy and service organization that runs critical training and education programs as well as community social events. The Sophie Fund will present the Cupcake Button Campaign donations to the Mental Health Association at a ceremony in January.
The student groups behind this year’s fundraising included Cornell Minds Matter (CMM), Alpha Phi Omega Gamma Chapter (APO), Phi Sigma Pi honor fraternity, PATCH (Pre-Professional Association Towards Careers in Health), and the Mortar Board Der Hexenkreis Senior Honor Society.
A highlight of the campaign: “Cupcake a Cornellian,” an event held in Cornell’s Arts Quad on October 12 in which students made donations in exchange for the opportunity to mash a gooey cupcake (or just a heaping plate of whipped cream) into the face of a student leader.
APO President Winnie Ho praised the Cornell organizations and spoke about how the campaign raised awareness as well as money:
“Every penny of our fundraising total this year was due to the hard work of volunteers who engaged students and community members at Ho Plaza, the Arts Quad, and at the Collegetown GreenStar Natural Foods location. Beyond the impressive totals, the conversations that were fostered continue to be the most valuable experience of each year’s fundraising.
“Donors leave more than a monetary contribution—oftentimes, they leave us with their thoughts, experiences, and hopes for what mental health will look like in our society. Everyone from fellow students who ask how to get involved, to former and current practitioners who share both grim and hopeful stories in the workplace, have stopped and allowed for genuine interactions that are crucial in our fight to de-stigmatize conversations around mental health. While there are many battles left to have around mental health, there are so many people committed to this fight.”
One of the tactics in the fight, noted Chelsea Kiely, CMM vice president for events and co-chair of Cornell’s 2018 Mental Health Awareness Week, is getting mental health out in the open.
“The turnout for ‘Cupcake a Cornellian’ was incredible, and was so much fun all around,” she said, adding: “I especially enjoyed cupcaking Matt Jirsa, the co-president of Cornell Minds Matter.”
This Thanksgiving, The Sophie Fund thanks our community’s student mental health champions.
Winnie Ho, cupcaked
Matt Jirsa, after a colorful cupcaking
Winnie Ho and Matt Jirsa, survivors of “Cupcake a Cornellian”
Photos courtesy of Winnie Ho and Matt Jirsa