May is Mental Health Awareness Month, promoting a cause that is dear to Ithaca Beer Co. and The Sophie Fund. The two organizations are partnering this year to highlight the many mental health information and treatment resources that are available in Tompkins County.

Throughout the month, Ithaca Beer will provide its customers with a resource card listing local providers for psychotherapy and psychiatry, addiction counseling, support groups, peer counseling, and sexual violence support.

The card’s flip side contains 5 Simple Steps, a brief safety plan that can help prevent an immediate mental health challenge from escalating. With the card’s QR code, users can download the resources to their smart phones.

“Mental health is a fundamental aspect of overall health, and is too often ignored, under supported, and stigmatized,” said Jess Mitchell, Ithaca Beer Co. director of operations. “We welcome hundreds of visitors monthly, giving us the platform to reach our community widely. We are committed to doing our part to connect people with the resources they need.”

In addition to the resource cards, Ithaca Beer will be hosting informational mental health presentations by the Finger Lakes chapter of the National Alliance on Mental Illness and the Suicide Prevention & Crisis Service of Tompkins County.

Ithaca Beer and The Sophie Fund are also running a mental health awareness campaign on social media, pointing to local resources, breaking the stigma around mental health, and encouraging anyone who is struggling to reach out for help.

The organizations, along with Better Together for Mental Health, will host a special Mental Health Awareness Month gathering for local mental health workers honoring their dedication and impact. The event will take place at Ithaca Beer on May 28.

Scott MacLeod, co-founder of The Sophie Fund, expressed gratitude for Ithaca Beer’s effort to promote mental health in the community.

“Stigma remains an obstacle that prevents many people who are struggling from acknowledging they need help or actually reaching out to loved ones or professionals for support,” he said.

“When a high-profile company like Ithaca Beer steps up to actively help normalize talking about mental health, it makes all the difference. Nobody should suffer in silence when help is available.”

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